Are you posting silly Facebook images and posts to increase your Facebook edgerank or to provide value to your audience?Ģ. Serve them up something useful, something that inspires them to keep going, to do better, learn more and not quit! Are You Building an Empire or a Social Media Community?ġ.
They may come to Facebook or Twitter during a ten minute break during an all day, stressful meeting. They get hungry, happy, sad, mad and everything in between. They are people who get up tired every day just like you do. The likes, follows and contacts in your social communities are people. If you focus on inspiring your audiences to connect with you with a goal of helping them achieve their objectives, you then achieve your goals by default. Focus on being as relevant as possible, nurturing real relationships and providing value at ever corner. Serve your community the best possible content you can that helps them meet their goals. How do you balance the need to keep your community growing with the need to service your existing audience? The answer to this question is simple my friends. How are you going to treat your new online friends, followers, fans and community members? Are you focused on their goals or your own? The true challenge comes in at this stage. Hopefully you are organically attracting people who want to learn and grow from the information you provide. If you have developed a plan with goals and objectives hopefully you are seeing more than just friends and family joining your community. You may have friends and family liking your pages, following you on Twitter and even joining your group on LinkedIn. So let's skip to the part where you are starting to get some traction in building your community. Read this article that I wrote almost three years ago, yet still relevant today -> What Happens After the Facebook Like – 20 Tips To Engage Your Audience After the Like Seeing Some Results, The Next Big Challenge Seeing results with social media takes time.įocusing on what happens after the like is just as important as getting the like in the first place. The second red flag is often the fact they want to have all of their social media problems solved in the next 30 days. We get many calls from potential clients who fill out our web contact forms asking (or begging) us to help them get more Facebook likes. What happens shortly after signing up and jumping in heads first to social media can make or break your results. Will you jump in with a goal of helping your audience solve problems, or will you fall victim to the Facebook edge rank and let your online actions be controlled by such algorithms?ĭid you know that approximately 98% of people who sign up for a Facebook business page never visit that page again? This combined with the fact it takes at minimum 4-5 brand impressions before making a lasting impression in someone who experiences your brand makes it extremely important you are focused on more than getting Facebook likes. Read-> There is No Social Media Easy Button! It's What Happens After the Facebook Like that Matters Most! Seeing results using social media requires much more including a plan with goals, objectives and most importantly a deep understanding of your target audience, their needs and a plan for how you can provide for them.
The promises of social media community, friends, likes, followers, tweets and retweets seem like a mirage.įor the smart business leaders it doesn't take long to realize (or be reminded) that there is much more to social media than a Facebook page, Twitter handle or a bunch of followers.
We may have a few followers, if we're lucky. We jump on the social networks and are quickly humbled. I think my first tweet read something like “hello, is anybody out there?” I can remember signing up for Twitter in 2009 and thinking how silly it was to be tweeting into what seemed like thin air. We all know the pressures of the first moments we jumped online and signed up for our first social media profile accounts.